ZEISS approached us to design, produce and distribute the direct mail campaign in support of their 2019 client conference, ‘Seeing Beyond’. The mailers had to be interesting, premium and build a sense of intrigue and excitement.
How we fulfilled the brief:
We selected GF Smith Colorplan papers to deliver the print, in White Frost and Sapphire Blue which were duplexed to form a unique and impressive initial invitation. Given the event’s title of ‘Seeing Beyond,’ we also utilised a die-cut wallet to allow the recipients to do just that, delivering the required sense of intrigue to the package of assets.